Decentralized Ads: Powered by Solana

4 min readDec 11, 2024

Vodra is the first Decentralized Ads platform purpose-built for creators and we’re using Solana to make sure they get paid like never before. We make it easy for creators to partner with awesome brands without needing any “Partner” status or platform affiliation. Here’s how it works:

Step 1: Join The Network

Joining the Vodra network is simple: Sign up at vodra.io and link your Twitch, Kick, or YouTube account. We automatically figure out your content genre to match you with ideal brand partners.

Once this is done you’ll be given a unique ads URL, this is how you connect to the network by adding this as a scene in your broadcast software of choice. We’re going to use OBS for this example:

Step 2: Go Live

Once you’re connected to the Vodra Ads Network, all you have to do is start streaming and we handle the rest.

We continually measure your viewership stats to serve the highest possible CPM ads on your stream. Your audience is unique and valuable so we make sure to only serve ads that are actually relevant to them. We also have a bunch of settings so you can always be in control of what goes up on your stream.

Step 3: Get Paid

We don’t just let you control your ads, but also your payments! It’s your money and you should always be in full control. Using Solana we can instantly pay you out the second you earn your first dollar. It’s as simple as connecting your wallet and watching your balance grow.

Solana payments let you receive money quickly and cheaply using SOL or stablecoins like USDC, which are tied to regular USD. You use a wallet (like Phantom) to send funds to someone else’s wallet address. The Solana blockchain verifies the transaction using its unique system (Proof of History), confirms it in seconds, and updates the records securely, all with super low fees.

We chose Solana because it’s built for speed, scalability, and fairness — values we also hold at Vodra. Solana’s low fees and instant transactions make it the ideal choice for handling creator payments efficiently. But it’s more than just the tech; we believe Solana’s commitment to decentralization ensures a level playing field for everyone.

As the ecosystem grows, we trust Solana will continue to uphold fairness and innovation, making it the perfect partner to power a decentralized ad future.

Supporting The Solana Ecosystem

We’re not just using the Solana network to power Vodra’s payments — we’re actively giving back to the ecosystem. By enabling innovative Web3 projects on Solana and other blockchains to promote their work through our network, we’re helping to break down barriers in the crypto space.

Platforms like Google Ads and Amazon Ads have locked out Web3 projects, leaving creators and developers without the tools to grow their communities. Vodra changes the game by offering a decentralized alternative, allowing blockchain projects to reach their audiences directly and effectively.

When you join Vodra, you’re not just earning better ad revenue — you’re helping build the future of decentralized tech. Help us redefine what’s possible together.

Fair and Transparent

The ad space has long been a walled garden, favoring big brands and top-tier creators while keeping everyone else locked out. At Vodra, we’re breaking that barrier with fairness and transparency at the core of everything we do.

We make CPM rates completely transparent — no hidden deals, no favoritism. Unlike traditional platforms that prioritize certain brands and creators, we treat everyone equally. There’s no “Partner” status or arbitrary milestones to hit before you can start earning.

We believe smaller creators need payments even more, and that every audience is valuable, no matter the size. With Vodra, everyone gets a seat at the table. Because building the future of ads starts with empowering all creators.

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